Prudential Financial, Inc. is one of the world's largest financial services institutions with worldwide operations. Leveraging the heritage of life insurance and asset management expertise, Prudential Financial focused on helping individual and institutional customers grow and protect their wealth. In the U.S., the Rock® symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential Financial conduct its principal businesses through three divisions: the U.S. Retirement Solutions and Investment Management Division, the U.S. Individual Life and Group Insurance Division, and the International Insurance Division-where Prudential Life Insurance of Korea is a part of. Prudential Financial also conduct other activities in Corporate and Other operations. The Prudential Insurance Company of America traces its roots to the Prudential Friendly Society, founded by John Fairfield Dryden in Newark, New Jersey, in 1875.