Prudential Korea

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Our Company

Prudential Life Insurance of Korea was established in 1989 as an international division of Prudential Financial, global financial leader with 140 years of experience and wisdom. Prudential Life Insurance of Korea has been leading Korean insurance industry for past 26 years. We were the first in Korean insurance industry to introduce Life Planner® system, a group of professionals with financial expertise practicing Need Based Selling to customers. Prudential Life Insurance of Korea was also first in industry to enlighten the need of Protection for customers and their families. As lifetime partner of our customers, Prudential Life Insurance of Korea will continue to provide only the best products and services to fulfill our customers' needs-ultimately returning their faith upon us.

Corporate Vision

Prudential Life Insurance of Korea's vision is to become "the Most Trusted Company" to our shareholders and customers. Our corporate vision entails the values and foundation of our company: "Love for Family, Love for Humanity". Because our vision is the guideline for our corporate mission and strategies, Prudential remains as a symbol of trust to our customers. Prudential's corporate vision has a thread of connection with Korean traditional spirit of mutual dependence and reciprocity. The keystone of life insurance is to help those in need with love and support from others in better circumstances. Bearing in mind of the reason of our existence, Prudential Life Insurance of Korea promises to provide help to our customers like the robust Rock symbol. To enact our promise, our company established Prudential Foundation of Korea in 2007 to keep our promises of making our community into a better place.


mini timeline
1989 Establishment of Prudential Life Insurance of Korea
1991 Full-fledged introduction of Whole Life Insurance and Need Based Selling to Korea
1994 Launch Living Needs Benefits rider for the first time in Korea
1999 Launch Funeral Needs Benefits rider for the first time in Korea
2002 Establishment of Make-A-Wish Foundation of Korea
2005 Launch Silver Nursing Care rider for the first time in Korea
2006 Named as 1st Life Insurance Company in NPS (Net Promoter Score) by Bain&Company
2007 Establishment of Prudential Foundation of Korea
2009 Launch Wish Plus rider, and winning
2009 Best Life Insurance Product Award by Financial Supervisory Service
2010 Opened "mCurex", the first mobile application for insurance policy administration in Korea
2014 Awarded with '2014 Best Brand Award' in Korea by Forbes magazine
As of 2015 No. 1 Life Insurer in Korea for 6 consecutive years (Korea Finance Consumer Federation)
Lowest mis-selling ratio of 0.15% within the industry
'2015 Good Workplace Award' by Fortune Korea Magazine
Highest ratio of MDRT members in the industry
Highest Certified Insurance Consultants ratio in the industry (Korea Life Insurance Association)

Prudential Financial, Inc.

Prudential Financial, Inc.
Prudential Financial, Inc. is one of the world's largest financial services institutions with worldwide operations. Leveraging the heritage of life insurance and asset management expertise, Prudential Financial focused on helping individual and institutional customers grow and protect their wealth. In the U.S., the Rock® symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential Financial conduct its principal businesses through three divisions: the U.S. Retirement Solutions and Investment Management Division, the U.S. Individual Life and Group Insurance Division, and the International Insurance Division-where Prudential Life Insurance of Korea is a part of. Prudential Financial also conduct other activities in Corporate and Other operations. The Prudential Insurance Company of America traces its roots to the Prudential Friendly Society, founded by John Fairfield Dryden in Newark, New Jersey, in 1875.